Obuv. Mir Kozhi’2009. Spring, the 30th International Exhibition of Shoes and Leather Products, ran at Expocentre Fairgrounds from 23 to 26 March, and featured autumn-winter 2009/2010 collections.
Co-organized by Expocentre and Bologna Fiere (Italy), the Exhibition was officially supported by the Italian Association of Footwear Manufacturers (ANCI) and was held under the auspices of the Chamber of Commerce and Industry of the Russian Federation.
Obuv. Mir Kozhi, one of the oldest footwear shows in Russia, celebrates its 40th anniversary this year. But, despite quite a considerable age, the Exhibition is of continuing relevance. It brings together leading footwear and leather goods manufacturers from across the globe to showcase their best products to the Russian consumers.
Due to great interest the event has been held twice a year in spring and autumn since 1997. The Exhibition is approved by UFI – the Global Association of the Exhibition Industry, and RUEF – the Russian Union of Exhibitions and Fairs, and proudly carries their logos as a label of quality. This confirms a high international status of the event and its significance for the development of the Russian footwear market.
About 300 companies from Italy, Germany, Spain, Mexico, Portugal, Russia, Serbia, Turkey and France showcased their brand new products at the 2009 spring edition. The list of exhibitors included such well-known companies as Mario Cerutti, Loriblu, Marino Fabiani, Giovanni Fabiani, Fabrizio Poker, Braccialini, Declena España, Dissona, Fabi-Barracuda, Gode, Baldinini, and Sasha Marchetti, just to name a few.
Exhibitions for footwear and leather products held by Expocentre are primarily intended for industry professionals. Agents of retail chains, shops, wholesale companies and trading houses from across Russia and the CIS meet together to conduct negotiations and conclude contracts with leading footwear and leather goods manufacturers.
The total number of visits to this year’s spring edition reached 6,630. The number of professional visitors from Russia’s regions and the CIS was 4,200, which made up 81% of the total 5,171 attendees.
The Obuv. Mir Kozhi Exhibition has a particular interest for overseas partners and investors. It is the event where one can establish direct contacts with distributors, start joint projects, get opportunities to study consumer demand and promote one’s products all over Russia.
The Exhibition occupied a total stand space of 15,000 sqm (over 6,000 sqm net) to feature not only a wide variety of footwear, but also to comprise a specialized salon for leather goods, bags and accessories. Held for the sixth time, the salon attracted keen interest among visitors.
The stand display by Italian exhibitors whose participation was supported by their national government was traditionally most substantial.
As far as is known, Russia ranks fourth in value terms among the countries importing Italian footwear. Italy is the second (after China) largest supplier of shoes to Russia, and is an undoubted leader in delivery of high-quality footwear.
Italian footwear manufacturers benefit commercially from participating in the Exhibition, which provides for a substantial part of their export sales. According to the National Association of Italian Footwear Manufacturers (A.N.C.I.), 90% of the Italian footwear products are exported under contracts concluded during and after the largest footwear exhibitions, namely MICAM SHOEVENT in Milan and Obuv. Mir Kozhi in Moscow.
The Obuv. Mir Kozhi Exhibition traditionally offers every opportunity to establish direct business contacts and promote goods through representatives of wholesale companies and firms to Russia’s regions.
Welcome to footwear and leather goods exhibitions held at Expocentre Fairgrounds in 2009:
- Shoes from Italy’2009 to be held on 20-22 May to feature luxury footwear, fur and leather clothes, bags, gloves and accessories;
- Obuv. Mir Kozhi’2009. Autumn to be held on 13-16 October to showcase 2010 spring/summer collections.